CRM Design Lead

Yahoo is a global media and tech company that connects people to their passions. We reach hundreds of millions of people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

About Yahoo

Yahoo serves as a trusted guide to hundreds of millions of consumers globally with its

portfolio of iconic brands that includes Yahoo News, Yahoo Finance, Yahoo Sports, Yahoo

Mail, Yahoo Search, AOL, Engadget, TechCrunch, Rivals and many more. For brands and

agencies, Yahoo Advertising offers omnichannel solutions, premium content and powerful

cross-channel data to engage audiences and deliver results.

Position Summary

We are looking for a performance-obsessed and design-forward email marketing expert. You will be responsible for leading our CRM design efforts and elevating the creative output of our digital marketing team. The CRM design lead will create content-based programs that reach users across multiple devices to drive acquisition, engagement, retention, and winback initiatives. They will be responsible for accelerating Yahoo's ambitious growth and revenue plans by building new, scalable solutions for our CRM and newsletter business. You will partner with a team of creative professionals and CRM strategists, crafting CRM campaigns that are data-informed and performance-driven. Reporting to the Head of Performance Creative, you will play a pivotal role in creating new design systems, testable templates and executing CRM strategy to achieve our business goals. 

Key Responsibilities 

• Design Leadership: Concept, develop and reliably execute a brand style across projects and channels and various touchpoints. Create the visual and interactive elements of all CRM projects, and flex design skills as needed across other channels and design needs. 

• Brand Development: Shape and maintain the brand's visual identity, ensuring consistency across all marketing materials and channels, including developing and implementing comprehensive design systems and visual treatments to streamline workflows and maintain brand coherence.

• Creative Strategy: Collaborate with creative partners in copy, design and strategy to ideate and execute against creative briefs for marketing initiatives resulting in creative ideas that are grounded in business strategy.

• Cross-functional Collaboration: Partner with media and platform teams to transform marketing objectives into impactful design strategies and ensure alignment with objectives, brand guidelines, and industry standards. Partner with CRM strategists to develop and execute multivariate email testing plans.

• Design Excellence: Ensure high standards of design and storytelling across all creative assets while fostering a culture of excellence that emphasizes craft and attention to detail. Make revisions on creative in response to the critique of other team members and partners

• Performance-Obsessed - Partner with the Analytics team to monitor performance of campaigns for insights and inspiration for real-time optimizations and future iterations. 

Key Qualifications:

• 5+ years experience in the email/CRM/Marketing industry

• Bachelor's degree in Graphic Design or equivalent experience 

• Experience with consumer/audience-based email and development of Lifecycle Marketing programs (Acquisition, Retention, and Attrition).

• Deep expertise and experience with Adobe Creative Suite, Figma, and email production and personalization platforms like Stensul and Movable Ink (or equivalent).

• A killer creative portfolio demonstrating excellent CRM design, strong craft and experience with digital campaigns. 

• Ability to spearhead projects and multiple client engagements with strategic vision, positivity and creative inspiration 

• Ability to work as part of a team and take initiative independent of direct supervision 

• Ability to execute quickly, manage a variety of projects simultaneously and prioritize tasks by considering urgency, dependencies, etc. 

• Ability to work across mediums, designing for static, animated, and interactive 

• Experience innovating within set brand guidelines

• Strong understanding of HTML and CSS is necessary for coding and formatting emails to ensure they display correctly across various email clients and devices.

• Ability to design and code responsive emails that adapt to different screen sizes and devices, including desktops, tablets, and smartphones.

• Familiarity with email marketing platforms like Epsilon, Zeta Global or Salesforce Marketing Cloud  is beneficial for integrating designs into email campaigns and understanding their functionality.

 

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $110,625.00 - $230,625.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.