Category Manager

Category Manager 

Hearth Brands @ Renovation Brands

About the Role:

The Category Manager at Hearth Brands leads customer experience through the right product assortment, best in class content across channels, inventory alignment and expert product knowledge for owned brand as well as 3rd party products.  Hearth Brands consists of (1) Electric Fireplaces Direct and (2) Mantels Direct.

The Category Manger is responsible for developing business strategies and seasonal assortment plans to maximize the Company’s retail brand, sales and profits for an assigned area or department. This position identifies opportunities and recommends new products for the assigned category of business. This position also manages information across multiple cross-functional teams working closely with ecommerce, product development, inventory, marketing, site development and planning.

• Location:  100% Remote.  (Required to work from any location within the USA.)
• Reports To:  Director, Merchandising @ Hearth Brands
• Direct Reports:  N/A
• Schedule:  Full Time, Monday – Friday, 1^st shift, flexible on time zone
• Total Monetary Compensation:  
  1. Base Salary of $70,000 - $90,000 annually.
  2. Bonus potential of up to 18% of base salary.

About Hearth Brands:

Hearth Brands, a part of Renovation Brands, is a leading, fast-growing omni-channel provider in the hearth and patio products space. They specialize in electric fireplaces, mantel shelves and surrounds, fireplace accessories and more. Products are sold on their ecommerce properties (electricfireplacesdirect.com and mantelsdirect.com) and third party wholesale and marketplace sites including Amazon, Wayfair, Lowe’s, Walmart & Target.

Responsibilities: 

• Develop owned brand product strategy that drives profitable growth by understanding the competitive landscape and gaps in the marketplace.
• Partner with key 3^rd party vendors to strengthen relationships, understand product roadmap & brand differentiation, drive Hearth Brands as a preferred online retailer.
• Adjust site merchandising, pricing, promotional, and markdown strategy based on customer feedback, competitor actions, in-stock shifts/product availability and other dynamic considerations.
• Work side-by-side with partners in Planning, Sourcing, and Supply Chain to manage pricing, inventory additions and sell-through.
• Partner with internal marketing and eCommerce partners to lead growth and innovation with marketplace and wholesale partners, with online advertising platforms, and on our ecommerce websites. 
• Utilize reporting tools to analyze effectiveness of merchandising activities, with a focus on delivering key KPIs.
• Ensure product data is accurate across all channels.
• Understand the professional customer/specifier and develop strategies to gain market share with pros.
• Collaborate with the various teams to align merchandising efforts with promotional campaigns and product launches.
• Analyze web analytics and sales data to make data-driven decisions, conduct A/B testing, and optimize site content for improved conversion rates.
• Develop and implement effective site merchandising strategies for enhanced product visibility and increased online sales.
• Drive category sales and profitability through the development and execution of promotional plans across multiple channels.
• Perform market analysis and competitive shop; analyze sales trends to keep abreast of current trends. Obtain feedback from stores to improve product and add to collections.

Qualifications & Skills:

• Bachelor's degree or equivalent combination of education, experience, and training.
• 5+ years of relevant experience in product-related roles.
• Experience building brands and developing branded products.
• Understanding of eCommerce best practices required, direct experience in eCommerce merchandising preferred.
• Strong analytical skills with the ability to interpret web analytics and make informed merchandising decisions.
• Proficiency in Excel as well as Keynote or PowerPoint.
• Strong retail math and knowledge of retail reporting. Ability to present key insights with relevant and actionable product strategies.
• A results-driven background in merchandising and marketing consumer products.
• Effective verbal and written communication skills, including the ability to facilitate meetings and presentations with a high degree of integrity.
• Clear understanding of the home renovation customer, particularly the hearth and patio consumer and specifier.
• Ability to turn data into actionable consumer insights.
• Self-driven and curious – continually looking for opportunities to improve.

What’s Next?  

• Ensuring a smooth and enjoyable candidate experience is very important to us at Renovation Brands.  For transparency, our interview process varies in length, depending on the position and appropriate number of interview stages.  

• Collaboration is a key proponent of success at Renovation Brands, which is on display during our interview process for a number of positions where it is common to have members of our Senior Leadership Team as well as your future manager partake as Interviewers.  This provides candidates with immediate facetime and rapport building.   

About Renovation Brands:

Home is one of the most sacred places, where everything is more personal and where memories are made. At Renovation Brands, we have a tremendous opportunity to create engaging experiences and lasting relationships with our consumers. 

Our focus is on creating design-rich home improvement product offerings that offer innovation that matters to consumers and enhances not only their environment and aesthetics but also the way they live.

Commitment to DEI:  

At Renovation Brands, we celebrate our inclusive work environment, and we encourage applicants from all backgrounds and perspectives to apply.   We are committed to having an inclusive and transparent work environment where every voice is heard and acknowledged, assisted by our employee-lead programs such as our Culture Team.   At Renovation Brands, we embrace our differences, and believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking.

As we continue to grow, onboarding great talent to help us execute our mission and vision is our top goal. From California to New York to Massachusetts to Florida, our team members collaborate and deliver groundbreaking eCommerce projects from across the United States.  Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Our Benefits:

At Renovation Brands, we have you covered when it comes to our comprehensive Benefits Package, including: 

• Competitive Base Salary in line with market expectations
• Medical, Dental, and Vision plans
• 401(k) Safe Harbor Plan with 4% employer match
• Paid Vacation, 5 Paid Sick Days, and 10+ Paid Holidays
• Parental Leave
• Aggressive Employee Discount program across all brands at a price of 10% above cost
• Voluntary Life Insurance & Disability Insurance
• Voluntary Accident & Critical Illness Insurance
• Employee Referral Program 
• Discounts through LifeMart

Our Mission:

Empowering our customers to bring their visions to life.

Our Culture & Values:

Our employees are our most precious resource. We want to create an environment where people build on each other’s ideas, are empowered within their roles to drive growth, and use our consumer insight tools to better serve all of our constituents. 

              Our foundation is supported by five (5) core values that serve as pillars of our culture: 

• Empower the Customer – This is about their vision, not ours. 
• Think big. Move fast – We sprint when others stroll. 
• We’re a team first – Period. 
• Fearlessly Transparent – Robust debate, wholehearted respect, and commitment required. 
• Do’ers Not Dreamers – We get more done with a match than other companies do with a blowtorch. 

Our Brands:

• American Tin Ceilings 
• Reggio Registers
• Baseboarders
• Décor Planet
• RTA Cabinet Store
• KitchenDesignPros
• Electric Fireplaces Direct
• Mantels Direct
• Trueform Concrete & Blendhouse

Visit us @ RenovationBrands.com & on LinkedIn @ Renovation Brands - LinkedIn